The Africa for Norway campaign and its new charity single has gone completely viral, and the reactions to it have been mixed. I’m guessing, however, that there are a lot of African youth out there wondering what is next. How do we stop the stereotyping of Africa?

Here is one great initiative taken by the Pan African Youth Union (PYU) on the occasion of its 50th anniversary. The “I am the African Youth Campaign” aims at promoting Pan Africanism and the African Renaissance by re-boosting the drive for young Africans to make their dreams come true.

Africa is known for its hospitality and the generosity and solidarity of its people. The African youth has to gain knowledge from this solidarity to become united, be as one and unbreakable as they face the challenges of this world. Because unity is strength, the African youth must keep hope that one day, they will be able to fulfill their dreams. For more information, visit the campaign website:

Objective No. 2 of the Africa for Norway campaign: We want better information about what is going on in the world, in schools, in TV and media.

We want to see more nuances. We want to know about positive developments in Africa and developing countries, not only about crises, poverty and AIDS. We need more attention on how western countries have a negative impact on developing countries.

Although the I Am the African Youth Campaign will NOT focus on how western countries have a negative impact on developing countries, it IS a campaign to show how ordinary African youth can and do work hard to bring about positive developments in their beloved African countries. It will bring to the forefront the negative impacts of neo-colonialism and neo-imperialism, but will NOT focus on the problem… it will focus on the SOLUTIONS! This campaign is not about short term engagement, but long-term, sustainable youth oriented solutions, and to further encourage young Africans both in Africa and the Diaspora to never give up on a prosperous, developed and democratic Africa!

How can you get involved? We are developing a guideline, and it will be posted on our website soon. So please visit our website frequently! Any input from your side is welcome!

Rahel Weldeab

Vice-President of the Pan African Youth Union (PYU) for East Africa/Indian Ocean


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